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We have built a strong foundation of high quality insurance products and exceptional customer service through the support of our dedicated, independent broker network. 

Whether you are looking to find a broker in your area or for helpful 24 hour claims assistance, we are there for you when you need us the most.


Major Winter Storm Spreads Through the Maritimes | February 16, 2017

A major winter storm has impacted the Maritimes yet again and they are calling for it to continue throughout the day. This weather system is quite severe with widespread closures throughout the region, people are being urged to stay indoors and off the roads.

When weather events like this storm happen, we know it is often when you need us the most. Our claims department is ready and available to help, 24/7. New claims can be reported to our Promise Line at 1-800-561-7222.

Please stay safe and warm as we weather this storm.


Valentine's Day | Celebrating at Home

With Valentine’s Day quickly approaching, many across the country are busy digging themselves out of winter, rather than making romantic plans for February 14th. And with the weather not looking to improve much over the coming days, the idea of spending this Valentine’s Day indoors, at home, is becoming more appealing by the minute. Here are some fun, and romantic ideas, of how to enjoy this day of love in the warmth of your home.

  • Have a picnic… on your living room floor. Whether you order in or prepare something yourself (not too messy of course, especially if you have carpet!), spread a blanket, light some candles and enjoy good conversation.
  • Clear the furniture and dance! Put on some romantic music or your favorite song, and turn your living space into a dance hall. Try your best Fred Astaire and Ginger Rogers moves… after all, no one is around to see you step on each other’s feet.
  • Have a movie night. Turn on an old classic or your favorite movie that makes you laugh, or cry. Cuddle on the couch like you did when you first started dating.

Have kids? There’s no reason they should spoil the mood! They can participate in all of these activities, creating special memories for the whole family. Or head to the kitchen with them and make Valentine’s Day themed treats - heart shaped cookies, sandwiches cut into heart shapes or chocolate dipped strawberries.

Whether celebrating as a family or as a couple, remember at the end of the evening to be sure the fire is out completely and the candles are snuffed, and that any ‘glittery’ gift that was given is put away safely. The last thing you want on this day is the heart ache of loss of property. #claimsfreevalentinesday  #firesafety


New Brunswick Ice Storm | January 2017

We are working diligently to ensure all claims are initially addressed as quickly as possible, but please be aware there may be longer than usual wait times when calling our Claims Promise Line 1-800-561-7222. 


High Volume of Claims | Monday, December 12, 2016

Winter has officially arrived across portions of Canada and we are seeing, and expect to continue seeing a higher than normal volume of claims being reported in Ontario, Quebec, New Brunswick and Nova Scotia. We are working diligently to ensure all customers' claims are addressed as quickly as possible, but please be aware there may be longer wait times than usual when reporting new claims. You may also speak with your broker to report a claim, who can begin the process on your behalf.

Thank you for your patience.


Get Ready for the Holidays

There is enough to worry about over the holidays: the perfect decor, the perfect gift, the perfect meal. Focus on what is really important this holiday season, by taking a few steps to ensure your home is safe and sound... Read More.


Preparing Your Home for Colder Weather

As the days start to get shorter and crisper, and leaves start their colourful transformation, make time to ensure your home is safe, secure and ready for cooler temperatures with these easy steps... Read More.


Winter Driving | Be Smart Behind the Wheel

Wintery roads can make even the shortest trip a white-knuckling experience. In fact, studies have shown that December, January and February historically see the highest number of collisions than any other time of the year. Taking just a few simple steps can help keep everyone safe on the roads.You never know when you may need to brake quickly, and this is even more important on wet, icy or snowy roads and at night when visibility is worse... Read More.


Back to School Road Safety Tips

It’s that time of year again… back to school. It’s an exciting time for all, but it can also be a dangerous time of year... Read More


Tips to Prepare for High Winds, Heavy Rains and Floods

  • Contact your municipal offices to inquire about disaster relief programs in your community
  • Keep the area around your home clear of garbage and recycling bins, patio furniture, yard debris and other objects that heavy winds could pick up and blow around
  • Clear eaves troughs and downspouts of leaves and debris and ensure downspouts drain properly - ideally six feet away from your home
  • Get a licensed professional to: install an anti-backflow valve; install a sump pump with a reliable power backup; inspect your current equipment; clear drains of roots or obstructions; and ensure drain systems are working properly
  • If it looks like water intrusion may occur, shut off the electricity and outside gas valve immediately. Move important personal documents and expensive items out of the basement to a higher floor to keep them safe from water damage
  • Never go near or touch fallen power lines. Call your local energy utility company to alert them to damage.

Prevent Water Infiltration

  • Check walls, floors, windows and foundations for cracks or leaks after a heavy rainfall or rapid thaw. Make any necessary repairs immediately.
  • Repair or replace damaged weeping tile systems.
  • Clear eavestroughs and downspouts of leaves and debris at least once a year – late fall is a good time.
  • Ensure downspouts drain properly – ideally six feet away from the home.
  • Be sure the grading around your home drains water away from all exterior walls.
  • Consider soft surface landscaping to direct storm water into the ground rather than the local sewer systems (e.g. increase sodded areas, porous pavements).
  • Consider the installation of rain barrels to prevent runoff. 

Fort MacMurray Wildfires | We Were There

On May 1, 2016, the residents of the municipality of Wood Buffalo in Northern Alberta were enjoying an early summer, with record breaking temperatures of 30° + and no sign of rain in the forecast. Little did they know their lives would be turned upside down in days to come.  A wildfire was beginning southwest of the city of Fort McMurray, and because of the hot, arid weather, there was no stopping its destructive path. On May 3rd a mandatory evacuation order was given for the town and over 100,000 residents were told to leave their homes, and leave quickly. People were displaced to evacuation centres and told to ‘wait and see’ what would happen next.

Over the coming days the fire would grow to 101,000 hectares, destroying almost everything it touched. And there was no rain in sight.

Read about how we were there to respond and support the victims of the wildfires through our cronilogical posts... Read More.


Fraudulent Cheques | March 2016

Some individuals and customers may have received what appears to be a cheque written by Pembridge or Pafco from “My Shop Inc.” or “Staple Research INC” (could now be under another name) citing payment for a mystery shopper program. Please note that these are not authorized company cheques nor are we affiliated with either company in any way. The cheques should NOT be deposited. To the best of our knowledge, this scam is focused in the GTA.

We take these types of scams very seriously and we have reported this fraudulent activity to the appropriate authorities. We recommend that any individual who receives this letter report it to the police.


Making Ontario's Roads Safer Act | January 1, 2016

Have you heard about the new laws in Ontario for pedestrian crossovers and school crossings?

Starting January 1st, 2016, drivers, including cyclists, must stop and yield the entire roadway: 
• at pedestrian crossovers; and, 
• at school crossings where there is a crossing guard on duty displaying a school crossing stop sign.
These rules apply at pedestrian crossovers identified with specific signs, road markings and lights. The new rules do not apply to pedestrian crosswalks at intersections with stop signs or traffic signals, unless a school crossing guard is present.
The new laws, part of the “Making Ontario’s Roads Safer Act” (Bill 31), also allows municipalities to install new types of pedestrian crossovers on low speed, low volume roads, in addition to any existing crossovers.
The penalties for breaking these rules are steep. Drivers will be fined $150 to $500 and 3 demerit points for not yielding at pedestrian crossings, school crossings and crosswalks. In addition and in support of these new rules, the fine for running a red light has been increased to $200 to $1,000.
Please visit the Ontario Ministry of Transportation’s website for complete details of these changes.


Tips for Safe Driving in Fog

If there is a fog warning, delay your trip until it clears. If you need to drive in fog, follow these safe driving tips:

  • Slow down gradually and drive at a speed that suits the conditions.
  • Make sure the full lighting system of your vehicle is turned on.
  • Use your low-beam headlights. High beams reflect off the moisture droplets in the fog, making it harder to see.
  • If you have fog lights on your vehicle, use them, in addition to your low beams.
  • Be patient. Avoid passing, changing lanes and crossing traffic.
  • Use pavement markings to help guide you. Use the right edge of the road as a guide, rather than the centre line.
  • Increase your following distance. You will need extra distance to brake safely.
  • Look and listen for any hazards that may be ahead.
  • Reduce the distractions in your vehicle. For example, turn off your cell phone. Your full attention is required.
  • Watch for any electronically operated warning signs.
  • Keep looking as far ahead as possible.
  • Keep your windows and mirrors clean. Use your defroster and wipers to maximize your vision.
  • If the fog is too dense to continue, pull completely off the road and try to position your vehicle in a safe parking area. Turn on your emergency flashers, in addition to keeping your low-beam headlights on.

Pembridge and Pafco Partner with CANATICS to Fight Auto Insurance Fraud

Insurance fraud affects all Canadians. Organized fraud schemes can put people at risk while driving up the cost of insurance for all consumers. In Ontario alone, fraud costs consumers as much as $1.6 billion every year.

Recently, the Ontario government’s Auto Insurance Anti-Fraud Task Force supported the establishment of the Canadian National Insurance Crime Services (CANATICS) - to identify potential cases of organized and premeditated fraud.

Pembridge and Pafco along with other insurance companies have partnered with CANATICS to discover new ways to fight fraud as part of our ongoing commitment to protect Canadian consumers.

Learn more about insurance fraud, what it looks like, and how you can help prevent it.

You can also find out how CANATICS works and other details about this new initiative.


Vehicle Theft Prevention Tips

A few tips to help prevent your vehicle from being stolen

  • Put vehicles in garages whenever possible (many thefts from driveways).
  • Don’t leave vehicles warming up and unattended in the driveway in winter.
  • Don’t leave extra keys in vehicles. Vehicle door locks are easily defeated and leaving an extra key in the vehicle ensures it is easy to steal.
  • Toyota vehicles have been especially targeted in the last year with $1.4M worth stolen.